Wednesday, January 20, 2016

Asking the right questions

Hello Mama Family,

I would like you to e-meet Agent Supremo, Blessed Dongo (pictured below).

Mr Dongo has a knack for asking the right questions and for coming up with some fantastic ideas.

Fittingly his WhatsApp status reads:

#It matters whom you go to if you want to fix a problem. Ask the right questions of the right people!



I have decided to answer one of his questions on this platform, as I believe you will all be interested in the answer:

Question: I have noticed that Zimbabweans are brand loyal customers. And now with competition from some established brands back in Zim like Ecocash as compared to our Zim partner Textacash, do you have any counter technique to unsettle the status quo in Zim?

The people at home have an influence to the sender here. E.g they can suggest the sender should just use XX service because there are no hustles of having to travel to collect T-cards. 

My question is how can Mama help her partner to populate the country with Textacash Agents?

Regards, 

Blessed.

Answer: The long and short answer is Textacash will become more accessible and grow in popularity in 2016 and we need to diversify our payout options in Zimbabwe.

The reason I say Textacash will become more accessible and grow this year is for the reason that more and more money transfer operators are partnering with them. They have connected with companies in the UK, Australia and here in SA with PEP. 
This will only serve to create more awareness and lead to more people signing up for it.

Due to complexities in Zimbabwe we do not believe there is a silver bullet regarding payouts. In other words, we need to diversify our payout options so that customers/recipients can decide how they want the money to be paid out.
This forms part of our business development strategy for 2016.

Best Regards,
Matt


8 comments:

  1. Good question right there Blessing. And the answer is awesome Matt.Thank you.

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  2. Good question indeed Blessed. I do trust that textacash quickly move to the rural points and make this easier. It is hard for some to have to travel more than 100kms to get the tcard and money when the competitor is just by the rural shop there. Their presents in SA surely means recipient can easily influence the sender to make it easy for them. Well done for this observation Mr Dongo.

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  3. It is indeed a good question Blessing and an awesome answer Matt.Thank you

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  4. It is indeed a good question Blessing and an awesome answer Matt.Thank you

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  5. great question Blessed Dongo!the receiver does play a big role.

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